“Digital signage is for more than just selling, however. Restaurants can use it to showcase funny videos such as from The Chive, or they can use it with interactive games in the restaurant, such as McDonald’s touch tables.
The goal of digital signage is to craft a better experience for the customer so they will come back later and engage with the brand in a deeper manner.”
Click here to find out what McDonalds plans to deliver with digital signage.